Ad Revenue Calculator

Estimate your website ad revenue from pageviews and RPM. Free, instant, no signup.

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Formula: Revenue = (Pageviews ÷ 1,000) × RPM
  • RPM = Revenue per 1,000 pageviews
  • Pageviews = Number of page impressions in the period

How to use the Ad Revenue Calculator

  1. Enter your values. Fill in the fields with your numbers.
  2. Calculate. Press Calculate to run the ad revenue calculator.
  3. Use the result. Copy the result or try a related tool next.

Why use our Ad Revenue Calculator

Instant results. Enter your figures and the ad revenue calculator returns an answer in seconds.
Free & private. Runs in your browser — no signup, and nothing is sent to a server.
Accurate. Uses standard formulas so you can rely on the numbers.

Free to use — premium coming soon

FREE
  • Unlimited calculations
  • Instant results
  • No signup
PREMIUM
  • Remove ads
  • Save & compare scenarios
  • Export results

About the Ad Revenue Calculator

The Ad Revenue Calculator estimates how much money a website, blog, or app can earn from display advertising based on three numbers you control: your monthly pageviews, the number of ad units shown per page, and either your CPM (what advertisers pay per 1,000 impressions) or your RPM (what you actually earn per 1,000 pageviews). It turns those inputs into a projected earnings figure so you can sanity-check a niche, model a traffic goal, or compare two monetization setups before you commit to building anything.

Use it whenever you need a quick revenue ballpark instead of a spreadsheet. Bloggers planning a new site can test whether a topic is worth pursuing, since RPM swings enormously by niche: general entertainment and lifestyle sites often sit around $1-$3 RPM, while finance, tech, and health content frequently reaches $10-$40 and insurance or legal keywords can run higher. Creators negotiating direct sponsorships can work backwards from a CPM offer, and existing publishers can model what doubling traffic or adding a second ad unit would do to monthly income.

Under the hood the math is simple and transparent. With CPM, revenue equals pageviews multiplied by ads per page multiplied by CPM, divided by 1,000, because impressions are pageviews times ad units. With RPM, revenue is just pageviews multiplied by RPM divided by 1,000, since RPM already folds in every ad slot and the network's commission. The calculator runs both relationships instantly in your browser, so you can flip between an advertiser-side CPM view and a publisher-side RPM view without re-entering anything.

Treat every result as a directional estimate, not a payout guarantee. Real ad earnings depend on visitor country, seasonality, ad viewability, click-through rates, fill rate, and the cut your ad network takes, none of which a calculator can know in advance. Because all calculations happen locally in your browser, your traffic figures and revenue numbers are never uploaded, stored, or shared, so you can model private projects and confidential ad rates safely.

Frequently asked questions

What is the difference between CPM and RPM in this calculator?

CPM is what an advertiser pays per 1,000 ad impressions, while RPM is what you, the publisher, actually earn per 1,000 pageviews after the network's cut and across all ad units on the page. If you enter CPM you also need ads-per-page; if you enter RPM, that figure already accounts for every ad slot.

How do I calculate ad revenue from pageviews?

Multiply your pageviews by your RPM and divide by 1,000. For example, 50,000 pageviews at a $6 RPM gives $300 per month. With CPM instead, multiply pageviews by ads-per-page by CPM, then divide by 1,000.

What RPM or CPM should I enter if I don't know mine yet?

Use a niche benchmark as a starting point: roughly $1-$3 for general lifestyle and entertainment content, $5-$15 for tech or higher-intent topics, and $15-$40+ for finance, health, or insurance, with Tier-1 traffic (US, UK, Canada, Australia) at the upper end. Replace it with your own number once you have live data.

Are these revenue estimates accurate?

They are directional, not guaranteed. Actual earnings shift with visitor location, season, ad viewability, fill rate, click-through, and network commission, so use the result to compare scenarios rather than to forecast an exact payout.

Is my traffic and revenue data kept private?

Yes. Every calculation runs entirely in your browser, so your pageview counts, ad rates, and earnings estimates are never sent to a server, stored, or shared.

From our blog

Steps Per Mile, Explained: Why Your Height and Pace Change the Number

By the Super Simple Digital Tools Team · Updated June 2026

If you have ever seen the claim that a mile equals 2,000 steps, it is a useful starting point but rarely your actual number. Step count per mile depends almost entirely on stride length, and stride length varies with your height, your pace, and even whether you are walking or running. The same mile can range from under 1,500 steps for a tall runner to over 2,500 for a shorter person on a slow stroll. A calculator helps because it replaces that single rounded figure with a number tailored to how you actually move.

The underlying math is straightforward. A mile is 63,360 inches, so dividing that by your stride length in inches gives steps per mile, and multiplying steps by stride length then dividing by 63,360 converts back to distance. Everything else, from height shortcuts to pace tables, is just a way of estimating that one stride-length input. Once you understand this, you can see why a longer stride always means fewer steps for the same distance, and why your personal number is worth nailing down.

Pace matters more than most people expect. Research summarized from a 2008 ACSM study shows roughly 2,250 steps for an average 3 mph walk, about 2,000 for a brisk 4 mph walk, and near 1,700 steps for a 6 mph run. As you accelerate, you push off harder and reach farther, lengthening each stride. That is why fitness trackers sometimes seem to undercount your runs compared to your walks: you are genuinely taking fewer, bigger steps to cover the ground.

Height gives you a quick estimate when you cannot measure. Multiplying height in inches by about 0.413 (women) or 0.415 (men) approximates walking stride length, which you can then feed into the mile formula. This works because taller people generally have longer legs and longer strides. But it is only an approximation; leg-to-torso ratio, flexibility, and walking style all shift the real value, so treat height-based numbers as a ballpark rather than gospel.

The most reliable approach is to measure yourself once. Mark a start line, take ten natural steps, measure the distance to your final heel strike, and divide by ten. Do it separately for walking and running, since the two strides differ. With those two personal stride lengths saved, this calculator becomes a precise tool for planning routes, hitting step goals, and translating any tracked distance into a step count you can trust.

  • Measure separate stride lengths for walking and running; using one value for both will skew whichever activity it does not match.
  • When using the height shortcut, multiply inches by 0.413 for women or 0.415 for men, then refine it later with a real measurement.
  • To plan a 10,000-step day, divide 10,000 by your steps-per-mile to see the mileage you actually need to cover.
  • If your tracker and this calculator disagree, recheck your stride input first, since a half-inch error compounds across thousands of steps.

Read the full guide →

Tool by the Super Simple Digital Tools Team. Reviewed by our editorial team. Free to use, no signup required.

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